May 2, 2019

Using Social Media To Find Your Next Job

Social media is an important tool for job seeking and it also plays a huge role in the recruitment process. When you are job hunting, hiring managers and employers will more than likely search your name in google and search social media to view your online presence. They will then make assumptions about you from what they see and read. The important question that you need to consider is “Do you have a positive online presence?”.

Recruiters and employers are increasingly using social media when trying to find good candidates and if you are not presenting a good image of yourself, your chances of landing an interview and being offered a job will significantly decrease.

To use social media to find your next job, read the points below and start putting the tips into action!

Personal Brand
Your personal brand is your reputation. It’s what you’re known for and how people perceive you. It’s about who you are, what you do and how you do it. Social media allows you to communicate your brand to the world…including employers.

You need to ensure that you are presenting a positive personal brand through your social media accounts. All of your posts, tweets, pictures and status updates represent who you are online so make sure you use these mediums to express your values, passions and strengths effectively,

Ensure you remove any content from your social media profiles which present you in a less than desirable state. This includes comments or images that may be interpreted negatively.

Privacy Settings
To protect your personal brand, ensure you understand the privacy settings for each of your social media profiles. Social media platforms such as Facebook and Twitter allow you to ‘hide’ most of your content from the public eye.

Take five minutes and check the settings of your accounts and ensure that you are allowing the public to see only what you want them to see.

Hidden Job Market
It surprises most people to find out that the majority of jobs aren’t advertised. Unadvertised jobs represent the hidden job market. Social media has made cracking into the hidden job market a lot easier for job seekers.

Social media sites such as Facebook, LinkedIn and Twitter make it a lot easier for you to connect with old friends, colleagues and businesses. You can find out a lot of relevant information about a business and their needs by researching them on social media.

By using your social media networks, you can reach out to your contacts and ask them if they know of any job opportunities in your field of interest. It may not be your first-degree connections that have a job for you, but it is usually your second and third-degree connections that may have an opportunity. For example, if you post a status on Facebook explaining you are searching for an Administration job, one of your friends on Facebook may have a contact that needs an Administration Assistant to assist them with their business.

Using a Social Media Job Board
Social media sites such as Twitter and LinkedIn have inbuilt job boards for job seekers. Employers use these job boards to advertise jobs. Once you have a profile on these sites you can also “sign up” to the job boards and select your job preferences (i.e job title, location, full time) and you will receive notifications and emails advising you that a job matching your preference has been posted.

Now that you have read this blog, take some time out to review your social media accounts and make sure you a presenting the best image of yourself online!